ELITE TRAVEL TRENDS
S
mall Luxury Hotels of the World (SLH) leveraged
ILTM this year to announce a brand new look and
feel designed to demonstrate a contemporary
and forward-thinking positioning for the luxury
brand as it celebrates its 25th anniversary.
The unveiling followed hot on the heels of the appointment
of new CEO, Filip Boyen, and a successful International
Conference for member hotels in Marbella in November during
which SLH outlined ambitious plans for the future focusing on
quality, development, technology and loyalty.
“WE ARE THE CHAMPIONS OF
New brand identity for SLH launched at ILTM
Filip Boyen
CEO, Small Luxury Hotels
of the World (SLH)
