EXCLUSIVE INTERVIEW
RELAIS & CHÂTEAUX:
NEW IDENTITY, NEWVALUES
Towards sharing the art of living and the protection
of cultures and cuisine around the world
P
art of the DNA of Relais &
Châteaux is that of underscoring
the need for unique, personal
experiences. We asked Jean-François
Ferret how this concept is evolving.
The clients are increasingly seeking
experiences and that’s why we have a
bespoke and customised experience at
all of our destinations. Everything relates
to the experience, and also to the story-
telling. All our properties have a story to
tell, which is why it’s important for the
clients to be in contact not only with
the property, but also with the chef, the
innkeeper, the staff, and with the story
of the property. Indeed, the concept of
Jean-François
Ferret
CEO Relais & Châteaux
©EricDudan
