Hotel & Tourism
SMARTreport #32
2016 Winter Edition
21
THE AMERICAS –
A NEW TOURISM
DYNAMIC
The face of tourism in the
Americas is rapidly changing due
to a number of factors. The most
important is the rise in the value
of the “Greenback” meaning
US citizens are finding it much
cheaper to travel than before.
Travel therefore to the Caribbean,
Canada, Central and South
America has thus become much
more affordable and attractive.
The Olympic games in Rio added
to the promotion for the star
South American destination, and
new infrastructure will have a
prolonged flow-on effect for the
region. At the same time, however,
the facilitation of visa processing,
and strong campaigning by Brand
USA outside the USA, along with
fabulous new developments in
some of North America’s key
tourist destinations have meant
that the strong dollar has not
resulted in a consequent drop in
tourists arriving in the USA. To the
contrary, figures are still on the
rise, and business is excellent.
AMERICAS & CARIBBEAN
©Alanbritom
Tongariki, Easter Island,
Chile
