Hotel & Tourism
SMARTreport #32
2016 Winter Edition
13
IMMERSION AND
ADVENTURE SHINE
AS KEY INSPIRATIONS
TO TRAVEL
Every day, the importance of “immersive”
and “adventure” travel – often closely
linked – becomes increasingly evident in
the “elite” travel segment.
Several factors are driving adventure
travel’s popularity, as cited by respondents
to a recent Virtuoso “active and speciality
travel” survey: communing with nature,
checking experiences off a bucket list,
spending quality time together on family
and multigenerational trips, and the ability
of today’s older travellers to be more active
due to improved longevity and health.
Respondents also provided their top tips
for adventure travel:
1.
Challenge yourself by stepping out of
your comfort zone and being open to
new activities;
2.
Familiarise yourself with the culture of
the destination by meeting interesting
locals;
3.
Look at the world in a new way: gain
a fresh perspective and possibly even
change an opinion;
4.
Travel now, because some of these
destinations are changing fast and may
not be in this state in just a few years;
5.
Don’t try to do too much. Keep travel
distances manageable and build in rest
days and free time.
The role of the travel advisor thus takes
on added importance, as making the
right choices becomes essential. In this
section, we hope to give you a little added
inspiration!
ELITE TRAVEL TRENDS
Sandibe Okavango Safari Lodge,
Botswana
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