Hotel & Tourism
SMARTreport #32
2016 Winter Edition
3
Richard Barnes
Editor-in-chief
Tel: +33 (0) 4 42 77 46 00
FOREWORD
CONTENTS
LOCAL FLAVOURS ON A GLOBAL SCALE
Touching the real thing… Experiences… through sight, sound,
touch, smell, taste and most importantly, sentiment, are what
travellers want today. Gone is the epoch of the “global” hotel.
In this edition of the SMARTreport, we look at a number of
wonderful examples of hotels that immerse one in the local
culture and flavour. This differentiation through localisation
is underlined in our exclusive interview with Laurence Onfroy,
CEO and founder of TemptingPlaces. Her understanding of the
evolution of market demand has spawned a vision that is very
much in line with this trend towards veritable local experiences.
Catering to sentiment and personal situations of the traveller
at any particular time in his or her life governs what they want
to see and do, and this is the subject of our interview with elite
travel advisor Olivier Glasberg of Succès Voyages in France.
In this edition, we also spotlight the evolution of travel and
tourism in the Americas, where the strong Greenback has
created a new dynamic over the past year.
And our innovations and technologies section highlights ways
hoteliers are leveraging “new tech” to not only create a more
comfortable and interesting stay for the traveller, but also create
new streams of revenue.
Enjoy the read!
