SPECIALr
eport
by Cleverdis • November 2016
3
What makes Philips unique in the marketplace when it comes to a
hospitality TV offering? We put the all-important question to Franck
Racapé, EMEA sales director for Philips Hospitality TV & Signage
Solutions….
Philips was the first to introduce Hospitality
TV around 40 years ago, so we have a lot
of experience. We are not selling a product
to the market, but we package a product
within a full proposition. One of our key
USPs as a supplier is the ability to assure
supply even with heavy demand. In France,
from November 2015 to March 2016,
demand was multiplied by four, as analogue
signals were switched off. During this time,
the key success factor was not so much the
technology, price or service; it was product
availability and distribution flexibility, which
meant not one of our hotelier clients ended
up with a black screen on April 5.
How is Hotel TV evolving over time?
Rather than seeing the TV as a cost, the
more savvy hoteliers are seeing it as a
new tool to generate extra revenue. For
us, the hospitality TV is not only a way of
delivering top-level in room entertainment;
we have repositioned it as a centrepiece in
the hotel’s value-added creation strategy.
In the past, hoteliers tried to keep people
in the guestroom and using expensive
VoD systems. Today, the hotelier needs to
find new channels of revenue. So we’ve
created a new platform and software
that give the hotelier the possibility to get
people out of the bedroom, promoting
special offers in the restaurants, bars, spa,
sports centre and conferencing areas.
People today are used to having a total
communication / entertainment ecosystem,
and whether at home or at the hotel, they
want to have the same convenience in finding
content. This is why we have integrated the
Android platform in all our professional TVs.
There are currently over 2.2 million registered
Android applications, and there are 680,000
developers in Europe alone working to
create new kinds of apps for Android –
helping people have a better lifestyle. And
thanks to the Android platform we give the
guest the same kind of experience as they
have at home.
Another important element is our CMND
software, which works seamlessly across
TVs and monitors. From a central remote
location, one can distribute content across
TVs and digital signage displays across
the property, including video walls in the
lobby, bar or restaurant, or touch screens
in other public areas.
MAKING THE DIFFERENCE
Key USPs of Philips Hospitality TVs
Franck
Racapé
EMEA sales director,
Philips Hospitality TV
& Signage Solutions
WE ARE NOT
SELLING A PRODUCT TO
THE MARKET, BUT WE
PACKAGE A PRODUCT
WITHIN A FULL
PROPOSITION.
INTERVIEW
3
• Android platform: making
guests feel at home and
giving access to huge
amounts of content
• CMND Software: allowing
hoteliers to communicate
effectively and lower TCO
• Flexible supply: ability to
meet demand wherever
and whenever needed
Key
USPs
