SPECIALr
eport
by Cleverdis • November 2016
7
Gérard Lefebvre
President, Cleverdis
In our work over the years in the
hospitality industry, we have noted
four important factors when it comes
to the supply of TVs.
Firstly, the long background market
knowledge of the supplier, and their
relationship with both big and small
players in the sector is an essential
element, as a true understanding of
the needs of the industry is something
that can only come with time.
Secondly, the sale of TVs as “stand
alone” items belongs to the past.
Today, the TV needs to be considered
as part of an ecosystem that not only
enables the guest to gain access
to a broad range of entertainment,
services and information, but that
also allows the hotelier to interact
proactively with them.
Thirdly, the “wow factor” is becoming
both important and accessible again,
thanks to things like exceptional
industrial design, such elements as
4K resolution, Android OS, and – in
the case of Philips, Ambilight (as well
as, in some cases, Ambilux).
Fourthly, flexibility and capacity
in supply are vital factors when it
comes to dealing with factors such
as what we recently saw in France,
where a very large number of hotels
were forced to buy TVs that were
compatible with new digital norms in
a short space of time.
The recent joining of forces of Philips
Hospitality TV with Philips Digital
Signage is another new factor that
will change the game plan in terms
of sales and distribution, and I believe
this is a very positive and logical move.
Since the creation some years ago of
the TP Vision JV, time has proven that
the European pedigree of Philips has
continued to remain as the backbone
of this exceptional venture. All the
criteria cited above are at the heart of
their offering in the market today. The
launch in Q4 of the new Hospitality TV
range will no doubt be very warmly
welcomed by the entire industry.
ALL THE ELEMENTS
FOR SUCCESS ARE THERE…
CONCLUSION
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